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Key Responsibilities

Identify and develop new business opportunities for power and distribution transformers in assigned territories.
Generate leads and acquire customers across industrial, infrastructure, utility and EPC sectors.
Achieve assigned sales targets and contribute to revenue growth.
Conduct regular customer visits, technical presentations and business development meetings.

Build and maintain strong relationships with electrical consultants, EPC contractors, industrial customers, utilities and other key decision-makers.
Understand customer requirements and recommend suitable transformer solutions.
Maintain regular communication with existing customers to identify repeat business opportunities.

Understand customer technical specifications, transformer ratings and project requirements.
Coordinate with internal design, engineering and commercial teams to prepare technical and commercial quotations.
Handle customer enquiries, tender submissions, technical clarifications and commercial negotiations.
Follow up on quotations and convert enquiries into purchase orders.

Monitor competitor activities, market developments and upcoming electrical infrastructure projects.
Identify potential projects and track opportunities from the enquiry stage through order finalisation.
Coordinate with production, engineering and dispatch teams to ensure timely order execution.
Maintain accurate sales reports, customer databases, enquiry records and sales forecasts.

Criteria	Requirement
Education	B.Tech / B.E. / Diploma in Electrical Engineering
Experience	2–7 years in electrical equipment sales
Preferred industry	Transformers, switchgear, substations, power equipment or related electrical products
Technical knowledge	Understanding of power and distribution transformers, electrical specifications and industrial applications
Sales skills	Lead generation, B2B sales, negotiation, tender handling and key account management
Travel	Willingness to travel extensively within the assigned territory

Prior experience selling power and distribution transformers will be highly preferred.
Existing relationships with EPC contractors, electrical consultants, utilities and industrial customers will be an advantage.
Strong technical understanding combined with commercial negotiation skills.
Excellent communication, presentation and interpersonal skills.
Self-motivated, target-oriented and capable of independently managing an assigned sales territory.
Experience working with CRM systems and MS Excel.

Compensation: As per experience and industry standards.

Contact: hr3@danish.co.in